Co-founder and CTO
Communities aren’t funnels: try the Orbit Model instead
The funnel is widely accepted in sales and marketing circles but works poorly for developer relations. Communities are built over time with many intermediate goals and long feedback loops. The Orbit Model is an alternative to the funnel that accounts for the multitude of ways developers drive adoption for the platforms they love. Come learn how to define the levels of your orbit and identify the highest potential developers at each level.